Think Pink for Breast Cancer Awareness Month

October is synonymous with all that fall offers: Halloween, bonfires, pumpkins spice lattes, flannels and hay rides. What also comes to mind when we think of October at Great Care in-home care services is Breast Cancer Awareness Month.

This annual campaign to increase awareness of the disease turns October pink. The National Breast Cancer Foundation (NBCF) honors the month with a mission to help those affected by breast cancer through early detection, education and support services.

According to the Foundation, breast cancer is among the leading health issues women face in the U.S. today. Breast cancer is a disease in which malignant (cancer) cells form in the tissues of the breast.

”One in eight women will be diagnosed with breast cancer in her lifetime,” says the National Breast Cancer Foundation. “There is currently no known cure for it. Early diagnosis and timely treatment is critical to survival.”

The American Cancer Society reports that when breast cancer is detected early, and is in the localized stage, the 5-year relative survival rate is 99%.

“Early detection includes doing monthly breast self-exams, and scheduling regular clinical breast exams and mammograms,” says the American Cancer Society.

Ken Ramirez, Senior VP of Charitable Giving at the National Breast Cancer Foundation, stresses the importance of early detection, education and support services in fighting the disease.

“Awareness, access to mammograms, and timely treatment make a substantial difference in the survival rate of those affected by breast cancer,” he says.

The NBCF suggests these actions to observe Breast Cancer Awareness Month in October:

  1. Download the free Dense Breasts Q&A Guide.
  2. Share the story of how you or a loved one have been affected by breast cancer.
  3. Make a one-time or monthly donation to help provide a mammogram for a woman in need.
  4. Host a fundraiser benefitting NBCF.
  5. Volunteer to join in Helping Women Now.
  6. Proudly wear a pink ribbon during October or year-round.
  7. Share about Breast Cancer Awareness Month on Facebook.

Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing support through its National Mammography Program, Beyond The Shock®, breast health education, and research programs.

For more information, visit


The professionals at Great Care are available to talk with you and your family about all of your home care needs, including respite care. Great Care is a non-medical in-home care agency providing quality and affordable elder care in Fishers, IN and the surrounding areas. Call (888) 240-9101 for more information.


About Julie S.

Julie Sullivan is the Owner at Great Care of Indianapolis, Indiana.
Great Care is a licensed, personal services agency, providing in-home care services to the Indianapolis, Indiana and surrounding areas. We serve the personal health and daily care needs of seniors or individuals who prefer to stay at home, but require assistance with everyday activities, such as dressing, personal hygiene, meal preparation, laundry or errands. Our team of certified nurse aids and home health aids can provide you with personalized, in-home care services to meet your needs, including:
• Daytime hourly in-home care
• Temporary or post-hospital respite care
• 24-hour, around-the-clock home care
• Morning and evening care
• Overnight / Slumber care
In addition, we offer our Care Compass service, to assist in setting the course for the next stage in your loved ones life. We guide you through the currents of aging, and help you find your true north. Our licensed nurses, with experience in hospice and geriatric care, will help guide you through the complex and often sensitive journey of selecting an in-home care service, and will provide a smooth transition to a new way of life for your loved one, without the anxiety and fear.
Our current nursing and management team has more than 75 years of combined experience in the home healthcare services industry. All of our caregivers are bonded, insured and screened thoroughly, so you know you’ll be receiving the greatest care possible. That’s why we stand by our mission: to deliver the same, quality care we expect for ourselves and our loved ones.